The Tao Kae Noi website can tell you more. Crispiness and natural taste of seaweed has been preserved, packed full of goodness. ![]() There is one at Major Ratchayothin, in my area of town, but they are also popping up all over Bangkok. It is Tao Kae Noi’s mission to develop innovative seaweed snacks to our global citizen with carefully-selected raw materials. Of course, if you’re in Bangkok and love Tao Kae Noi as much as I do, the best place to always find it in stock is at Tao Kae Noi Land - the seaweed brand’s very own store. Tao Kae Noi was established in 2004 and has now become the largest seaweed manufacturer in Thailand with more than 70 of the market share. I think it also has to do with the cute cartoon Chinese guy on the front of each pack. Personally, I don’t think it’s just the taste that has made Tao Kae Noi so successful. It is Tao Kae Nois mission to develop easy to consume seaweed products for a large audience. His companys surging sales-up more than a third in 2016 to 136 million-helped make Tob one of the country. The company has become leader of seaweed products in Thailand. The great thing about this crispy seaweed snack is that, calorie-wise it is actually quite low, and as far as healthy, although it does have additives and preservatives, it is still seaweed, which definitely gives you a health kick. Thirty-two-year-old Itthipat 'Tob' Peeradechapan is Thailands king of seaweed snacks. I also usually buy the ‘Big Sheet’ packets, as I prefer eating my seaweed in one big sheet, than in lots of messy pieces. The Thai company Tao Kae Noi (or Taokaenoi) was only set up in 2004 but has quickly become one of the most respected brands of dried seaweed. I have tried all of them and still prefer the Original, the Hot and Spicy, and the Chicken flavors, but you might think differently.
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